Notes
Writing about building software, explaining it on video, and operating the businesses that need it.
- July 9, 2026
Faceless vs. face-forward product video
I run one company where I appear on camera and one where nobody does. They are not the same product with a different price, and picking the wrong one wastes the budget.
4 min read - June 3, 2026
Running a CNC shop made me a better operator
Zeder Cabinet Studio has a showroom, a factory and an installation crew. None of it can be hotfixed, and that turned out to be the useful part.
4 min read - April 22, 2026
What 800 software videos taught me about onboarding
Recording a first run for 200 brands puts you in the one seat product teams cannot occupy. These are the patterns that show up over and over.
4 min read - March 18, 2026
Why I build the software I explain
Explaining 200 brands' products taught me what good software looks like from the outside. Writing my own taught me the part I could not see.
5 min read