CREATOR · BUILDER · OPERATOR
I build products, explain technology, and turn ideas into businesses.
I'm Jorge Aguilar, the founder and creator behind SaaS Master, DocFlow Studio and Zeder Cabinet Studio. I work across software, AI, video and real-world businesses—taking ideas from research to something people can use.
Since 2019 I have produced 800+ software videos for 200+ brands, in English and Spanish.
How I work
I explain software because I build it. I build it because I run businesses that need it.
- Explain
I make complex software understandable on video.
Tutorials, demos, walkthroughs and explainers — scripted, recorded and edited in-house, in English and Spanish. 800+ of them since 2019, for 200+ brands.
- Build
I write the software, not just the script about it.
Chrome extensions, a macOS app, web applications and AI workflows. Five are published on the Chrome Web Store; StackPulse is open source on GitHub. Anything without a public link is labelled a prototype.
- Operate
I run real businesses, including one with a factory.
Media, software and manufacturing. Zeder Cabinet Studio designs, CNC-manufactures and installs custom cabinetry in Culiacán — a showroom, a factory and a crew, none of which can be hotfixed.
Who I am
Jorge Aguilar is a creator, software developer and business operator based in Culiacán, Mexico. He founded SaaS Master, where he has produced 800+ software videos for 200+ brands in English and Spanish since 2019. He runs DocFlow Studio, a client-owned software video production company, and operates Zeder Cabinet Studio, a custom cabinetry manufacturer in Culiacán. He also builds and ships his own software: five Chrome extensions on the Chrome Web Store, among them FlowCapture and FlightGlass, an Android tool on Google Play, and the open-source macOS app StackPulse.
- 10+Years creatingLast updated July 28, 2026
- 800+Software videosLast updated July 28, 2026
- 200+Brands worked withLast updated July 28, 2026
- EN · ESLanguagesLast updated July 28, 2026
- Digital + physicalBusinesses operatedLast updated July 28, 2026
Brands I operate today
Three active businesses. Two make software video; one manufactures furniture.
Explain · Founder and creator
SaaS Master
SaaS and AI video production, plus independent software education. I appear on camera and the work reaches my audience.
- Software videos
- 800+
- Brands
- 200+
Explain · Founder
DocFlow Studio
Faceless software video production. Nobody appears on camera, the client owns the video, and it publishes on their channels.
- Software videos created
- 800+
- Videos for Jotform
- 100+
Operate · Operator
Zeder Cabinet Studio
Custom kitchens, closets and furniture — designed, CNC-manufactured and installed in Culiacán, Sinaloa.
- In-house fabrication
- CNC
- Showroom and factory
- Culiacán
Software I build
Every project carries an honest status. Only work with a functioning public link is marked live.
- Live
FlowCapture
A screen recorder built for software demos, with smooth auto-scroll and a green-screen webcam, running entirely on-device.
Chrome extension - Live
StackPulse
A local-first macOS command center for AI-assisted development — usage, spend and provider limits in the menu bar.
macOS app - Live
FlightGlass
A decision workspace over Google Flights: true cost, connection risk, comfort and schedule quality. Local-first, with optional AI.
Chrome extension
Recently published
AI tools · July 28, 2026
Stop Copy-Pasting! How to Link Claude, Codex & AntiGravity with Reload
AI tools · July 26, 2026
I Let Claude Code & Codex Run My RobinReach Account (Insane Results)
Software walkthroughs · July 15, 2026
Stop Sharing Boring PDFs 😳 Turn Them Into Interactive Flipbooks
SaaS tutorials · July 14, 2026
The Easiest Way to Collect Donations & Sell Products Online with Paymentform.io
Selected client feedback
Verbatim company quotes. No individual names are used and no attribution is invented.
“Both branded videos are now being cited in AI answers, with one ranking in the top 10 across all creator content we've tracked.”
Branded videos and an explainer. Their strongest video for brand sentiment to date.
“You've always been one of our best spokespersons.”
Ongoing spokesperson work across their WordPress product line.
“We appreciate the quick turnaround. Thanks as always!”
Ongoing collaboration — 100+ videos produced through DocFlow Studio.
“It is perfect. This is exactly what we were looking for.”
Product explainer, approved as delivered.
“Video from Jorge looks great! No edits.”
Product video delivered with zero revision rounds.
“The unlisted video is perfect.”
AI product video for an unlisted release.
What I'm working on now
Last updated July 28, 2026
Building
FlowCapture is at v1.27.0 on the Chrome Web Store. Current work is export quality — getting MP4 output closer to the source at smaller file sizes.
Operating
Zeder Cabinet Studio is in its normal production cycle — kitchens and closets moving through design, CNC and installation out of the Culiacán shop.
Publishing
SaaS Master continues weekly, in English and Spanish. The current run leans toward AI tooling and the gap between what a product claims in its pricing page and what it costs on a real workload.
How I got here
Entries without a verified date render without a year rather than a guessed one.
- 2013
Veeme Media
Founded a digital marketing agency in Culiacán. Social media, video and web work for local and regional businesses. It is still the entity my software publishes under.
- 2016
YouTube
Started publishing on YouTube. Marketing and business content first, before the focus narrowed to software.
- 2019
SaaS Master
Began reviewing and demonstrating software publicly. Tutorials, demos and walkthroughs in English and Spanish. This is where the 800+ video count starts.
- —
Software development
Started building the tools I kept wishing existed while filming: Chrome extensions, web apps and a macOS app. Explaining 200 products is an unusually good way to learn what good software looks like.
- —
DocFlow Studio
Launched a production company for client-owned software video. No creator on camera, no channel to build — the client owns the video and publishes it themselves.
- —
Zeder Cabinet Studio
Design, CNC manufacturing and installation of custom kitchens, closets and furniture in Culiacán. A showroom, a factory, and a production schedule that does not care about software deadlines.
Writing
- July 9, 2026
Faceless vs. face-forward product video
I run one company where I appear on camera and one where nobody does. They are not the same product with a different price, and picking the wrong one wastes the budget.
4 min read - June 3, 2026
Running a CNC shop made me a better operator
Zeder Cabinet Studio has a showroom, a factory and an installation crew. None of it can be hotfixed, and that turned out to be the useful part.
4 min read - April 22, 2026
What 800 software videos taught me about onboarding
Recording a first run for 200 brands puts you in the one seat product teams cannot occupy. These are the patterns that show up over and over.
4 min read
What do you need?
The fastest route is the contact page — pick the request type that matches what you need and it reaches the right business. Video work splits between SaaS Master, where I appear, and DocFlow Studio, where nobody does.
SaaS Master video or channel partnership
A video where I appear and it reaches my audience through my channels.
SaaS MasterClient-owned software video production
Faceless production. You own the video and publish it on your own channels.
DocFlow StudioDevelopment or product collaboration
Building something together, or a technical collaboration.
Jorge AguilarBusiness partnership
A longer-term commercial arrangement across one of the businesses.
Jorge AguilarSpeaking, interview or podcast
Bio, headshots, topics and statistics are on the media kit.
Jorge AguilarGeneral inquiry
Anything else.
Jorge Aguilar